Thursday, November 13, 2008

From the Formula Form the Familiar

As part of my posting of older work, here's a patch I designed in college. My last two years of school focused on text based work as well as the MICA Gun Club. This all white patch is designed to grow more legible with age as train-grime and city-grit embellish the embossed letters. Over the years, From the Formula has become a mantra of sorts and it was definitely a slogan inspired by years of McLuhan and Neil Postman worshiping. I had to tweak this scan to make the letters pop -- this isn't the true color. I've only seen Ric Royer actually sew one on something. Props to his JanSport.

I usually include one of these whenever someone orders a book.